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If your selling your fine art, you've already heard that you can make more money by eliminating the middleman.
Here's what you might not know.
Even if you have reputable representation making a profit from your art sales isn't as evident as you may think.
Day 1
Avoid the trap of having your art as only a hobby.
You'll learn what your current approach to marketing and selling your art is costing you.
Day 2
Learn what opportunities you are losing to sell your art.
Start capturing those sales with one quick and straightforward strategy today.
Day 3
Learn why knowing your niche is critical to your success.
See how artists throughout history, and like you, identified their niche.
Showing Your Art Doesn't Mean That You'll Sell It
Here’s why most fine artists struggle when they don't have to.
They think that they’re building a fine art career or an "art practice", so they’re focused on building their resume or CV with a list of exhibitions.
As you know, showing your art doesn’t mean that you’ll be selling your art.
Showing art and selling art are two very different objectives that involve entirely different strategies, skills, and processes.
Register Now
You've Exhibited Your Art
Excellent!
What do you do next?
Most fine artists are showing their art but they're not selling their art for a fair profit.
Here's why not making a profit from the sale of your art can be a massive problem. If your art is a hobby, you can't deduct your costs and expenses from your income. With no tax deductions, it's impossible to earn a sustainable full-time or even part-time living as an artist.
*Check with your tax advisor.
BIG Mistake #1
Fine artists believe that they need to sell themselves.
You’re not for sale, so that's not even possible. Believing that you have to sell yourself creates an immediate inner conflict. This conflict renders your attempts to sell your art ineffective, crushes your confidence, and it makes you dependent upon representation and or vulnerable to schemes that prey upon fine artists.
BIG Mistake #2
Fine artists discount their art to try to close sales.
Discounting your art immediately devalues your art. Discounting your art also damages your reputation as an artist because you've just announced that your prices have no integrity, and your integrity comes into question. Discounting your art never inspires confidence which is often already fragile.
BIG Mistake #3
Fine artists don't understand their customers.
Affluent collectors make buying decisions differently than mainstream consumers. Conventional sales and marketing won’t work for selling fine art.
You must employ luxury marketing and sales strategies and refrain from projecting your buying decisions.
BIG Mistake #4
Fine artists are trying to figure all of it out by themselves.
Most fine artists don't have a roadmap or an informed support system. The scarcity and permission-based art establishment has always pitted artists against one another in a playing field of bitter competition. Competition breeds jealousy which inspires snobbery, and snobbery is a thin layer of protection covering deep insecurity.
People who care about the art care about the artist, not the middleman.
Register NowI promise you if the galleries are struggling, they’re not going to tell you when your art is selling.
-Artist Linzy Arnott
These are steps that you can take and you can practice and you can make art and be happy. And sell it!
-Artist Laurel Greenfield
This turns business-speak into art-speak and art-speak into business-speak.
- Artist Peter Cimpoe
If you go ahead and do it now, then you'll be where you want to be a lot faster.
-Artist Leah Smithson
What They Don't Teach In Art School & Can't Teach In Business School
Once upon a time, a prestigious* art school granted a hopeful 17 year old artist a scholarship.
What Ann Rea didn't know was that she would be learning how to make art for the next five years but not how to make money.
Less than two years after graduating she was working a dull corporate job that left no time or energy for creative expression.
Every day, for over 14 years, Ann endured long commutes and dreaded meetings with her "Team Leader" nicknamed "Snotty Scotty." Every year that Ann drifted farther away from her art marked a decline in her sense of purpose and self-confidence.
One day, Ann and her co-worker Angela sat complaining about their jobs again. But, Angela was fragile from dealing with Stage-4 cancer.
Because of that, Ann redirected the conversation by asking Angela...
"If you had a magic wand that could ensure your success, what would you do?"
Angela said, "I'd be an interior designer. I love design."
"What's stopping you?"
After a long pause, Angela said, "I'm too afraid."
"Are you more afraid of becoming an interior designer than you are of Stage 4 cancer?"
Because of that, Ann became less afraid of dying and more afraid of not living. She decided to turn her dream of being a successful artist into a plan.
Ann started working with art galleries. But they demanded exclusivity agreements even though they were:
- not selling enough of her art
- taking 50% in sales commissions
- discounting her art
- preventing her from contacting her collectors, an illegal but common practice
Until finally, Ann quit her job and moved to San Francisco to become a full-time artist. The first thing she did was fire her representatives.
Ann tried conventional sales and marketing until she realized that she wasn't selling goods or services. Her "product" is emotion.
So Ann reviewed art history and studied luxury marketing. She discovered a pattern that shapes every successful artists' niche, The 4-Part Code.©
Ann wrote a plan to sell over $100,000 of her art during her first year as a full-time artist. She sold $103,246 of her art without:
- representation
- connections
- family support
- trust fund
For over 16 years, Ann has been helping 23 different types of fine artists from 22 countries and counting.
Ann Rea's art, and business savvy, have been featured on ABC, HGTV, Creative Live, The Good Life Project, in Career Renegade, and by the San Francisco Chronicle, The Wine Enthusiast, Art Business News, Fortune, and Inc. Magazines. Ann's mentor, Wayne Thiebaud, an art icon, praises her artistic talent.
Ann's vision is to help over 10,000 artists take their power back in less than ten years from the scarcity and permission-based art establishment.
*"Prestige" is a French word meaning deceit.
Register NowThe Making Art Making Money Workshop isn't just a workshop, it's a new profitable perspective.
Register NowThis workshop is different
because we show you, step-by-step, how you can earn results, without spending a dime.
- no art galleries
- no art shows
- no advertising
- no B.S.
This workshop is different
because Ann Rea walks her talk. Her art, and business savvy, have been featured on ABC, HGTV, Creative Live, The Good Life Project, in Career Renegade, and by the San Francisco Chronicle, The Wine Enthusiast, Art Business News, Fortune, and Inc. Magazines. Ann's mentor, Wayne Thiebaud, an art icon, praised her artistic talent.
This workshop is different
because we walk you through you a remarkably simple and proven process in detail.
We teach a process that is a hundred times more effective than chasing ineffective, time consuming, costly, confidence-crushing ways to sell your art that you’ve been told is the “right way.”
If you register now
you’ll gain access to our private “Finding Your Next Collector” Facebook Group available for a limited time to:
- get your most pressing questions answered quickly and accurately
- learn from what other fine artists like you are doing
- be part of a collaborative and positive community to gain support and encouragement
What would it feel like
if you side-stepped needless and ongoing humiliating rejections and could even turn rejections into potential art sales.
What would it feel like
if you start selling more of your art without feeling sleazy, salesy, or cringy, even if you're an introvert.
What would it feel like
if you stop worrying about building your resume or CV, you dumped that self-involved artist statement, and you started having authentic conversations with prospective collectors.
What would it feel like
if you stop spending so much time, money, and energy on ineffective and confidence-crushing ways to sell your art and you freed up time and space to do more of what you love, making art.
30-Day Money Back Guarantee
We know that our process works if you do the work. So we stand behind it 100%.
If you do the work, and you can show us your homework, and you still don’t believe that you benefited from the workshop then we’ll refund your money within 30 days of your purchase, guaranteed.
Register Now
This workshop is for you if you want:
- to sell more art, make more money, and do it with more ease
- to connect with your collectors in an authentic and inspiring way
- more time and space to relax and create
This workshop is for you if you don't want:
- try to build an email list by setting up a complicated give away contest
- to try to sell yourself and feel sleazy, pushy, or salesy
- to pay 30%-70% in sales commissions to representatives who are not selling enough of your art
- spend the time, money, effort, and the financial risks involved in art shows
