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Why are most fine artists struggling while others are selling?

When you stop trying to sell yourself and start serving a mission greater than yourself in a specific, authentic way, you can sell more art and make more money with dignity.

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If you'd love to sell more art...

then this book is for you.

If you need more focus...

then this book is for you.

If you need confidence...

then this book is for you.

If you admire authenticity...

then this book is for you.

I didn’t know where to start first, or in what order to do things.

I wasn’t sure how long to try something to know whether or not it’s working or not.

It would have taken me over a decade to figure this out, at least.

Leah Smithson
Fine Artist
Los Angeles, California

 

 

My gallery was closed. I wasn’t making any sales. I was searching for collectors, searching to be seen, and just not having the confidence really in knowing what to do.

It’s incredible. I made almost more than twice my tuition by now. Just so many things are opening up. I’m having faith.

Kelly Hsiao
Fine Artist
Maui, Hawaii

 

 

I remember the days of selling something for $1000 and saying, ‘Zip-a-Dee-Doo-Dah.

I just sold my last painting for $25,000 and I’m not offering any more discounts.

Marie Bender
Fine Artist
Ambler, Pennsylvania

 

I wasn’t aligned with my purpose, with my “ikigai”, my reason for being.

I was missing other pieces of the puzzle.

Then I found my purpose.

Andres Bustamante
Fine Artist
Nashville, Tennessee

 

 

BONUS 1

Expert Private Coaching

We recorded this workshop so that you can watch it at your convenience.

To ensure you receive more personalized support, your investment includes access to LIVE private 1:1 coaching via text support from Ann Rea and her expert team for up to 72 hours.

$400 value

Available for you online the moment you register.

Coming soon!

BONUS 2

The Art Time & Money Saver

 You'll gain a strong advantage over 99% of all experienced fine artists.

You know how much money, time, and energy you can start saving today by side-stepping one or more 50 costly, ineffective, time-consuming, soul-sucking, and confidence-crushing common mistakes.
 

$400 value

Available for you online the moment you register.

Coming soon!

BONUS 3

The Art Time & Money Maker

 You'll determine how much art you can sell to support yourself.

You'll see what’s possible by focusing on one proven luxury, marketing, and sales strategy that will put you in front of collectors who are 82% more likely to buy your art, spend more money, and gladly introduce you to other collectors.

$400 value

Available for you online the moment you register.

Coming soon!

I was literally really depressed at the time when I saw your Instagram.

Then I thought, this is a sign!

Someone is handing me their hand and I need to grab it.

Jina Kim
Fine Artist
Raleigh, North Carolina

 

 

I was struggling basically to find my space in the market. I didn’t know exactly how to approach it.

If I had not enrolled, I’d probably still be doing art on evenings and weekends.

Manasses Machado
Fine Artist
Newhaven, England

 

I wasn’t clear on what kind of value that I would provide people.

When you are clear on your mission there’s no way you can feel small anymore.

Lucy Chen
Fine Artist
Sydney, Australia

 

 

It was frustrating. I didn’t find the focus and the dedication to make it a business.

I shared my mission and I got applause.

It was really, really heartfelt and, and sweet.

We had a great party and I sold five pieces.

Libby Leyrer
Fine Artist
Cazaubon, France

Is it even possible to make a better living as a fine artist?

Absolutely. If you know what you're doing.

If you've sold your art, that's evidence that you could be selling more.

Yet, most professional fine artists are fearfully clutching a confidence-crushing formula.

  1. (WORK) hard.
  2. (SHOW) which we know doesn't mean selling your fine art.
  3. (HOPE) that a better representative will choose you.
  4. (REPEAT) until your dignity is destroyed and you give up.

No one can guarantee your success, but the same tired formula guarantees failure.

Hint: Build a profitable fine art business instead of building an art career.

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Introduction

A Moment of False Hope

I remember one seemingly innocent moment during an early afternoon in November 1999.

It was a short-lived moment when I believed that my dream of becoming a successful living as a fine artist was about to come true.

Your moment of false hope could have happened one year, five years, or even decades ago.

My moment happened while visiting Wayne Thiebaud at his art studio at The University of California at Davis.

Perched on a weathered, paint-splattered wooden chair, I leaned in, my hands tightly clasped, eagerly awaiting an art critique from a living legend.

True to his reputation, Wayne Thiebaud offered an insightful artistic perspective. Then he handed me my letter of recommendation.

After reading Wayne's letter, I found the courage to ask him a pressing lifelong question. How can I make a living as a fine artist?

One of Wayne's paintings had just sold on the secondary market for over one million dollars, so I figured he could tell me how to become successful.

I didn't know that when Wayne's painting sold on the secondary art market, he didn’t receive the proceeds; the seller and the art auction house made the money.

Yet, Wayne started scribbling the common failing four-part formula for artistic success into my mind, work + show + hope + repeat.

I don’t know, he added. I’m not a businessman.

My inside voice said, The Internal Revenue Service sure thinks you're a businessman.

He didn’t intend to become a businessman so he didn’t see himself as one.

Wayne's casual comment pointed out the persistent psychological divide between making art and making money, one which has needlessly crippled artists for too long.

In the United States, if your annual earnings from selling art are $400 or more, the Internal Revenue Service (IRS) requires you to submit a profit and loss statement for your business.

Check with your tax advisor to see where you stand.

Although Wayne Thiebaud was one of the few fine artists to win the rigged lottery run by the art establishment, he had to gamble his entire life for an incredibly slim chance of earning a respectable living from his time and talent.

Most fine artists are following the familiar failing four-part formula and they will do so until they give up or die.

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Purchase the hardcover copy from Amazon - and make sure to save your order number for the next step.

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Come back to this page and input your order # and contact details below.

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Other fine artists who went from struggling to selling.

 

Ann Elizabeth Rea

Fine Artist & Mentor

Ann has helped thousands of different types of fine artists, photographers, and craftsmen from 23 countries and counting since 2005. She founded the Making Art Making Money ® School of Business, where students graduate by selling enough of their fine art to cover their tuition at a minimum.

Ann Elizabeth Rea is a fine artist and mentor. She is on a mission to help other fine artists take their power back from the scarcity and permission-based art establishment by teaching them how to sell more of their art and make more money with more dignity.

Ann's mentor, Wayne Thiebaud, an art icon, praised her artistic talent. ABC, HGTV, Creative Live, The Good Life Project, Career Renegade, the San Francisco Chronicle, The Wine Enthusiast, Art Business News, Fortune, and Inc. Magazines have featured her art and business savvy.

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