Making Art Making Money
Live Private Training
Saturday, November 07, 2020, 1:00 pm (PST)
We're Live Now!
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Gallery closed or show canceled?
If this is you, I'm so sorry. Although it's disappointing and scary, there's no need to lose hope.
I've been there. During the 2008-2009 recession, over half of the art galleries in the United States closed permanently.
The good news is that collectors prefer to support artists by buying from you directly. It gives them something they value called "conversational currency."
Don't know where to focus ?
My guess is you probably don't have a roadmap to sell and market your art.
They don't teach us how to sell our art in art school, and they can't teach us this in business school. That's because artists don't sell goods or services; our product is "emotion."
When you don't know what to focus on it's hard to get much accomplished. This erodes vital self-confidence. Let's face it; confidence sells.
Sales and marketing isn't your thing?
Sometimes we can sell and market other things, but we have a brain freeze when we try to sell and market our art.
It doesn't help that our culture insists that artists shouldn't care about money and that they're incapable of running a business.
We're also told that art should sell itself, but you know that nothing sells itself. If you want to make money from your art you can't just show your art, you must sell it.
What We Know
People who care about art care about the artist, not the middleman.
We know that you want to be a successful artist who feels confident and focused.
We know that art galleries are closing, and art shows are canceling. Many artists are uncertain of where to start to sell more art.
We know that scarcity and permission-based art establishment is broken. Representatives are taking 50% or more in sales commissions and the they are discounting art.
We know that art galleries are forcing many artists into exclusivity agreements which is preventing artists from selling more art.
We know that representatives; are not allowing artists to contact their collectors. Thus, artists can’t build relationships with their collectors and they can't cultivate referrals to other collectors.
We know that real relationships equal revenue. Artists can sell over 80% more art through referrals, on average, and keep 100% of their money. Referral sales are easier, more organic, and they don't feel pushy.
We know that people who care about art care about the artist, not the middleman. Affluent collectors always make money, in up and down markets. The pandemic has the affluent remodeling and or relocating so they are buying art today.
We know that traditional sales and marketing strategies don’t work for artists. Artists don’t sell goods or services. Our product is emotion. Right now, there’s a lot of inspiration.
Imagine Learning How To Sell More Art
without feeling like a sell-out?
How will your life will look when you have a roadmap to sell and market your art, an innovative approach that's helped thousands of independent artists?
You'll know what to focus on.
Imagine making new friends through a global support network of many study partners, of your choosing.
No more competitive, jealous, or snobby artists. Just real and like-minded people who want to see you win.
Imagine what it will feel like to receive expert guidance from an experienced mentor with 15 years of practical experience.
You'll sidestep costly mistakes, you'll reach your goals faster, and do this with much more ease.
Feeling Overwhelmed?
If any of the statements below sound like you, you're in the right place, my friend, then keep reading. : )
Maybe you're shy or introverted, and or you don't know how to comfortably talk to affluent collectors?
Tip. Shy people are better listeners, so they tend to perform better in sales.
Maybe you're concerned that selling your art will lead to even more rejection?
Tip. Knowing your mission takes the sting out of rejection.
Maybe you don't have a consistent body of work, so you're wondering how you can sell more art?
Tip. Our students sell their homework, and so they don't need a body of work.
Making Art Making Money
Sell More Art without feeling like a sell-out
Sharon McNeil
Seattle, Washington
"I am an art professor. Your program has it all, the idea of The New Creative Class, The 4-Part Code, and the pragmatic approach to identifying a niche with the Prototype Project."
Karina Jane Buckingham
Perth, Western Australia
"I’ve sold $12,900 AUS of art since enrolling. Plus I’ve saved $1,420 saying no to competitions, group shows, art fairs etc so all together that’s $14,320 Aussie. So way over my tuition fee already. Very happy artist."
Ken Rivard
Boston, Massachusetts
"I just sold four photographs for a total of $5000 to go in a restaurant. It really is worth knowing your own value - no discounts! Just trust the process and go with it. You will end up in a place that you'll be happy about."
Some Artists Are Selling More Art Today
Because of the pandemic, instead of vacationing, affluent collectors are remodeling and buying additional residences so they're buying art.
Your Life Before & After
Life Before Making Art Making Money
- Maybe you've been paying 50% in sales commissions and paying show entry fees.
- Maybe you've been posting your art online and getting compliments but little or no sales.
- Maybe you've been donating or discounting your art.
- Maybe you've been trying conventional marketing and sales.
- Maybe you've been trying to sell yourself.
- Maybe you've been competing with other artists.
- Maybe you've been uncomfortable with sales.
- Maybe you're unsure how to talk to collectors about your art.
Life After Making Art Making Money
- I'll teach you how you can cultivate 80% more sales and keep 100% of your money.
- I'll teach powerful online content strategies that are clear and simple.
- I'll teach you how to raise your prices.
- I'll teach you how luxury marketing and sales work.
- I'll teach you how to find your Why, your creative purpose.
- I'll teach you how to stop competing by creating more value.
- I'll teach you how to guide authentic conversations.
- I'll teach you how to get your collectors to talk about you.
What You'll Be Learning
Course 01/Accomplishing
Learn how to triple your focus and confidence. The average graduate goes from 2.5 to 8, on average.
Course 02/Visioning
Learn your Why — your creative purpose — who you are, what you stand for, and what you stand against.
Course 03/Valuing
Learn how to stop competing with other artists and charge more for your art. Start by serving a greater mission.
Course 04/Dealing
Learn how to draft a simple one-page plan to make art and make money. Having a specific sales goal and a written plan to achieve it increase your chances of success 152%.
Course 05/Targeting
Learn about targeting your tribe, on-line and off-line, and how you can use referrals to generate over 80% more sales on average and you keep 100% of your money.
Course 06/Selling
Learn how to guide authentic conversations that inspire people to buy and stop trying to sell yourself or wasting time with people who will not buy your art.
Course 07/Copyrighting
Learn about protecting and leveraging what could be your most valuable financial asset, passive income from your copyright.
Course 08/Profiting
Learn how to determine your costs, expenses, and time investments so that you can start confidently pricing your art for a fair profit.
Art Business Incubator
The Art Business Incubator is our advanced community for students who have completed the program, available by invitation.
You'll Have Support
Although this is a self-paced self-study program, you'll have access to expert support, a friendly community of Study Partners, and live weekly Q&A classes.
Live Group Calls
You can to ask me your questions during the regular group calls or submit them if you can't attend and you can sign up for a one-on-one Spotlight.
Private Class Forum
You’ll have access to our private Facebook community where you can get expert guidance and share your wins.
Study Partners
You'll have Study Partners who you choose to meet with on video calls. Peer Learning is proven to be highly effective, and it's fun.
Linzy Arnott
Vancouver, British Columbia
"I promise you if the galleries are struggling, they're not going to tell you when your art is selling. I found out they've sold over $60,000 of my art and I haven't received any of that money."
Felisa Massey
Orlando, Florida
"Do whatever it takes to get the money up, even if it takes a while to get it. Do it because it will be the best decision that you've ever made in your life and it will change your life."
Marie Bender
Ambler, Pennsylvania
"I feel so f*cking empowered. I can't even tell you. I remember the days of selling something for $1000 and saying "Zip-a-Dee-Doo-Dah." But I just sold my last painting for $25,000."
How Long Will It Take?
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The honest answer is it depends on you and your current situation. Most students can complete the program by studying 2 to 3 hours a week in about three to four months they implement what they're learning at their own pace.
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Others might want to take a few extra months to review. There's no rush and no right or wrong amount of time. You'll have access to the program for an entire year.
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Please note. This program isn't a "quick fix."
Learn On The Go
- You can complete the program from the comfort of your couch, kitchen table, or art studio as long as you have a connection to the Internet.
- The entire program is entirely digital so that you can access it from anywhere through our private course portal.
- We record our live classes where you may submit questions if you can't make it. So that you won't miss a beat.
Now's The Time
- There has never been a better time to sell more of your art.
- Affluent collectors are postponing their vacations because of the pandemic. Instead, they’re remodeling their homes and buying additional residences. What does that mean for you? They’re buying more art.
- If you wait, it will be harder to compete with other artists who are figuring this out.
Do We Match?
This is for you if you're:
- selling your art and you want to sell more.
- taking full responsibility for your success.
- done trying to sell yourself.
- friendly and coachable.
- willing to trust a proven process.
- willing to spend two to three hours a week learning.
- willing to work with Study Partners, of your choosing.
- emotionally strong enough to express your true self.
This isn't for you if you're:
- unwilling to follow directions and you hate technology.
- looking for representation.
- looking to get rich quick.
- still thinking that you need to be discovered to succeed.
- unwilling to examine your limiting beliefs.
- unwilling to learn from your inevitable failures.
- snobby, dishonest, jealous, rude, whiny, or entitled.
- so skeptical that you're not open to receiving help.
You Have Two Choices
- You can muddle together a self-made plan that might pay off after several years of trying. However, the chances are that you'll lose out on real opportunities to sell your art, and you'll waste even more time.
- You can borrow my proven step by step program and get to where you want to be faster and with more ease.
Where do you want to be three months or a year from now?
Do you have a step-by-step plan on how to get there?
Do you think that you'll be better off trying to figure out all on your own?
Enroll Now
Frequently Asked Questions
What if I don't have much time?
What if I can't afford it?
What if I'm not sure I can do it?
What Inspired This Program?
Two years after graduating from art school Ann Rea stopped making art. She had to start making money to pay back her student loan debt.
Sixteen years later, she decided to turn her dream of being an artist into a plan. Ann quit a dull corporate job and moved to San Francisco. She wrote a plan to sell over $100,000 of her art during her first year as a full-time artist. Ann sold $103,246 of her art with no representation, no connections, and no support.
Then Ann's intern graduated from the San Francisco Academy of Art with over $200,000 worth of inescapable student loans. Her intern's father had just lost his job, and at the same time, her mother passed away from pancreatic cancer. This young woman had no marketable skills or job prospects, and this ignited a mission in Ann to help artists take their power back from the scarcity and permission-based art establishment.
Ann's vision is to help over 10,000 artists learn how to sell their art without feeling like a sell-out in less than ten years.
Ann Rea's art, and business savvy, have been featured on ABC, HGTV, Creative Live, The Good Life Project, in Career Renegade, and by the San Francisco Chronicle, Art Business News, Fortune, and Inc. Magazines. Ann's mentor, Wayne Thiebaud, an art icon, praises her artistic talent.
Enroll Now
Peter Cimpoe
Coquitlam, British Columbia
"This program turns business-speak into art-speak and art-speak into business-speak. You have to invest in yourself. You need a roadmap. Do this. You won't look back on this your investment. I didn't pay anything for the program. I made it back already."
Michelle Thompson
Jackson, Wisconsin
"Make a decision. Don't be indecisive. Go for it. What you get out of this program is just more than the money itself. I renewed for a year. I'm so glad to be a part of this right now because of what's going on outside of us that's larger than us. This community of artists and people to connect with has been just awesome."
Sarah Pirrottina
Geelong West, Victoria, Australia
"I was one of those ones. I did all the free classes that you offered. I thought 'Yeah, that's all I need. There's heaps of information here.' But this program - it just blows my mind and I didn't think I would get out of it what I have already and I'm not even complete yet. There's a lot of good advice and community."
How Do You Graduate?
- You'll graduate by selling enough of your art during your final project to pay for your tuition, at a minimum.
- During your final project, you'll start to determine your unique niche.
- You'll sell your art, or you won't. But you'll learn why you did sell your art and why you didn't.
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